ANALISIS KONSEPTUAL FAKTOR-FAKTOR NON-HARGA YANG MEMPENGARUHI PERMINTAAN DAN PENAWARAN: TINJAUAN PUSTAKA EKONOMI MIKRO
Keywords:
Microeconomics, Non-Price Factors, Demand, Supply, MarketAbstract
This study examines the influence of non-price factors on shifts in the demand and supply curves in microeconomics through a literature review with a descriptive qualitative approach. Data sources were obtained from relevant journals, books, and academic articles. The results of the study indicate that changes in income, tastes, trends, and the prices of substitute and complementary goods influence demand, while production costs, technology, government policies, and producer expectations influence supply. The shifts in the curves due to these factors indicate that market equilibrium is dynamic and not solely determined by price.
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