DAMPAK DEFLASI DAN MELEMAHNYA DAYA BELI MASYARAKAT TERHADAP KRISIS EKONOMI MIKRO DI INDONESIA
Keywords:
Deflation, Public Purchasing Power, MSMEs, Microeconomics, Economic CrisisAbstract
Deflation is a phenomenon of sustained price declines that can disrupt microeconomic stability, particularly in the MSME sector. This study analyzes the impact of deflation on weakening public purchasing power and its implications for the microeconomic crisis using a qualitative literature study method for research conducted between 2020 and 2025. The results show that deflation creates a destructive economic cycle where falling prices encourage consumers to delay purchases, reduce producer incomes, and weaken public purchasing power. For MSMEs, this condition results in decreased sales, reduced profit margins, and hampered investment. The study emphasizes the importance of appropriate monetary policy to prevent a deflationary spiral and protect the resilience of the microeconomic sector from the risk of prolonged stagnation.
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