PESAN MORAL DAN PEMBENTUKAN KARAKTER GEN Z DALAM CERAMAH DARING UST NURUDDIN

Abstract

This study aims to investigate the moral messages and character formation processes of Generation Z found in Ustadz Nuruddin's online sermons. Strengthening Islamic values ​​as a basis for good character formation is crucial amidst the moral challenges caused by the rapid advancement of digital technology, such as the spread of negative information and the decline in the quality of social interactions. This study uses a qualitative approach and literature study methods. This study uses Ustadz Nuruddin's online sermons and various related literature. The results show that digital integrity, honesty, responsibility, social empathy, self-control, digital literacy, life balance, strengthening spirituality, and digital integrity are the main moral messages. Adaptive online approaches, such as the use of technology as a medium for da'wah, interactive discussions, and digital examples, as well as collaboration between family, educators, and the environment, help shape the character of Generation Z by internalizing these principles. Generation Z is expected to be a generation with noble morals, able to adapt to changing times, and able to balance intellectual, social, and spiritual intelligence.