ANALISIS SINTESIS LITERATUR : MEMITIGASI RISIKO REPUTASI DI ERA MEDIA SOSIAL DENGAN NILAI PERUSAHAAN

Abstract

The development of digital technology and social media has significantly changed the dynamics of public interaction and increased the vulnerability of corporate reputations to rapidly and widely disseminated risks. Eroded reputations in the digital era have direct implications for declining corporate value. This study aims to identify the factors causing reputational risk in social media, explain effective mitigation strategies, and examine the relationship between reputation management and increasing corporate value. The method used is literature synthesis by collecting and comprehensively analyzing findings from academic databases such as Scopus and Google Scholar. The results of the synthesis indicate that reputational risk has become more complex because negative information can spread instantly, and failure to manage a digital presence can erode a company's reputation. Effective mitigation strategies found include responsive social media monitoring, proactive digital content management, and strengthening internal capabilities and integrating CSR to build reputation buffers. Although most studies show that a good reputation increases stakeholder trust and long-term value, companies are advised to strengthen digital capabilities and transparent communication to maintain the stability of corporate value in the social media era.